A few weeks ago when I introduced my new race bike, I talked a little bit about the equipment and technology of the sport. Although all the gadgetry involved can make things very expensive very quickly, it’s also one of the things that defines the sport and makes it so beautiful. It can also serve as incredible source of motivation. Whether it’s a new race bike or a new pair of sunglasses, “freshness” always seems to add a bit of excitement.
Yesterday, freshness came in the form of our 2011 Team Bicycle Sport Shop kits. Take a look:
A stylish variation on last years very successful design. This year with a bigger BSS logo, team sponsors, and some flashy white, red and grey highlights.
The bib shorts this year get lots more white, which I think looks sweet.
Look for these kits to be dominating three tiered structures in locations near you throughout 2011!